Tuesday February 21st, 2017

Seize Opportunity in Disruption Revenue Management, Pricing, and Distribution Conference and Masterclasses


8:30 AM - 9:00 AM
9:00 AM - 9:15 AM
Opening Welcome

Ally Dombey - Managing Director, Revenue by Design
A welcome from Jane Pendlebury CEO HOSPA

9:15 AM - 10:00 AM
Keynote: Guest-Centricity - How to create effective collaboration between marketing and revenue management

Benjamin Habbel, entrepreneur and founding CEO of Voyat and ex Chief of Staff to Marisa Mayer at Google Inc, provides an enlightening and dynamic insight into navigating the challenges of aligning marketing and revenue strategies.

10:00 AM - 10:45 AM
Panel Discussion: How to Make Disruption Work for You

Hoteliers share how they have actively chosen to embrace disruption and the impact on their business.
Richard Pemberton - Hospitality Consultant at Avenue 9 Solutions
Beverly Payne - General Manager at Conrad London, St James
Robert Holland - Regional Operations Manager at Bespoke Hotels
Clinton Campbell - Director of Revenue Management at Apex Hotels

10:45 AM - 11:10 AM
Morning Coffee Break and Networking
11:15 AM - 12:05 PM
Panel Discussion: The Diversification of OTA's and the Impact on the Hotelier

As OTA's move into the world of Revenue Management Technology , what does this mean for your revenue management strategy? What other developments can we expect? And where else will OTAs sit in your future technology plans?
Kevin May - Co Founder and Senior Editor, Tnooz
Jason Grist - Area Manager UK,
Niels Mekenkamp - Director, Hospitality, Pre Sales-EMEA, Infor EzRMS
Paul Van Meerendonk, Director Global Advisory Services, IDeaS
Michael McCartan, Managing Director, EMEA, Duetto
Casey Davy, VP Busy Rooms CRS

12:10 PM - 1:00 PM
Masterclass 1

As part of our agenda, a number of masterclass sessions will be running throughout the day. You will have the opportunity to attend three of these, these will be:

  • How to price in a world of disruption
  • How to stay ahead with changes in the digital landscape
  • Making the most of advances in mobile technology
  • Optimising your online presence
  • Book Direct ­- what is the real cost of a book direct strategy?
  • Cluster revenue management

Choose your first of three masterclasses.

1:00 PM - 2:00 PM
Lunch and Networking
2:05 PM - 2:55 PM
Masterclass 2

Choose your second of three masterclasses.

2:55 PM - 3:45 PM
Masterclass 3

Choose your third of three masterclasses.

3:45 PM - 4:10 PM
Afternoon tea and networking
4:10 PM - 5:00 PM
Panel Discussion: The Positive Impact of Disrupting the Hotel Business Model

Hear how leading disrupters are developing innovative solutions to hotel business problems and how your business can benefit.
Katia Lang - Co Founder Disrupts Magazine
Michael Ros - Co Owner at
Andrea Baptiste - CEO at Benbria Corp
Nathan Zielte - Co Founder of DreamCheaper
Max Shepherd Cross - Co Founder of HotelFlex

5:20 PM - 7:00 PM
Networking Drinks


There will be a number of educational Masterclasses running throughout the day which are open to all. These will last approximately 50 minutes each. The themes of these will be:

How to price in a world of disruption

Hosted by:
Paul Van Meerendonk, Director Global Advisory Services, IDeaS
David Greig, Group Revenue Manager, Fitzpatrick Lifestyle Hotels

Moderated by:
Rupert Gutteridge, Group Sales and Marketing Director, Guestline

How do you balance external economic pricing impacts such as Brexit, long term pricing strategies, owners requirements and tactical opportunities? We explore how to balance short and long term pricing needs.

How Mobile technology increases TRevPAR

Hosted by:
Andrea Baptiste, CEO, Benbria Corp, leaders in the provision of mobile and messaging technology that enhances customer engagement for hotels

Get the most out of your guest post booking. Leverage ongoing advances in mobile technology to enhance the customer experience and positively impact your bottom line.

Book Direct – What is the real cost of a book direct strategy?

Hosted by:
Sally Richards, Managing Director, Raspberry Sky
David Turnbull, CCO, SnapShot

Moderated by:
Jane Lewis, Founder, JLC Consulting

We examine the pros and cons of the current focus on book direct, and the overall cost of distribution. This masterclass breaks down the true costs associated with distribution and customer acquisition.

How to stay ahead with changes in the digital landscape

Hosted by:
Sarah Lim, Industry Manager, Google
Julian Vaughan, Commercial Director, Journey

Google and digital agency, Journey, discuss the latest developments in the digital landscape and what the successful hotelier needs to know to stay ahead of the game.

Optimising your online presence

Hosted by: Mark Forrester, Founder and Chairman of 80 Days

A successful online strategy is so much more than just a website. This lively masterclass will show you what online strategies the hotelier needs to consider to plan for success in 2017.

Best Practice in Cluster Revenue Management

Hosted by:
Carol Dodds, Vice President, Commercial, Interstate Hotels and Resorts

Found yourself with more than one hotel? How do you set up and manage a cluster environment efficiently. What reports do you need and what new performance metrics do you need to provide to management?

Discounted rates available for previous attendees of Revenue by Design's training courses. Please contact for details